The BMW Military & First Responders Incentive
We offer $500-$5,000 toward a lease or new vehicle purchase for Active Duty, First Responders, Retirees, Veterans, and Military Family Members. Confirm your status through ID.me to take advantage of your offer.
Lease and Purchase Incentives for Eligible Customers at BMW of Pittsburgh
Eligible lease customers can receive a $500 lease credit on new MY25/MY26 BMWs leased through BMW Financial Services NA, LLC.
Eligible customers who finance new MY25/MY26 BMWs through BMW Financial Services NA, LLC combined with a promotional APR offer can receive a $500 purchase credit off MSRP. Promotional APR offers are available through BMW Financial Services NA, LLC and vary by model and model year. See your authorized BMW Center for important details regarding promotional APR offers on your selected BMW.
Eligible customers who purchase new MY25/MY26 BMWs with cash or who finance with financial institutions other than BMW Financial Services NA, LLC or who finance through BMW Financial Services NA, LLC without a promotional APR offer can receive the following purchase credits: $1500 off MSRP on the BMW 2 series, X1, and X2; $2500 off MSRP on the BMW 3 series, 4 series, and Z4; $3000 off MSRP on the BMW i4, X3, and X4; $4000 off MSRP on the BMW 5 series, i5, 7 series, 8 series, X5, X6, X7, and XM; and $5000 off MSRP on i7 and iX.
Eligible customers include Active Duty, Veterans, Retirees, Reservists, their immediate family members, and First Responders, including Emergency Medical Technicians, Firefighters, Law Enforcement Officers, Federal Law Enforcement Officers and Agents, and 911 Dispatchers. Qualification for the offer requires verification through ID.me to generate a Customer ID and Offer Code. Customers must take delivery by November 2, 2025. Offer is subject to change without prior notice. One offer per customer, per offer code, per calendar year for new BMW vehicles without a prior retail sale. Eligible customer or family member must be the purchaser. May be combined with other available offers.
Thank You.
YOU'VE SERVED US.
NOW IT'S OUR TURN TO SERVE YOU.
In recognition of the invaluable contributions made by our military service members and first responders, BMW extends its gratitude by providing exclusive incentives for the lease or purchase of brand-new vehicles. Our commitment to making these benefits accessible has been further strengthened through our partnership with ID.me, facilitating instant verification. As a result, active duty personnel, retirees, veterans, first responders and military family members can now easily qualify for incentives towards leasing or purchasing a new BMW vehicle. We are honored to support those who have served and their families with these special offers as a token of our appreciation for their dedication and sacrifice.
To activate your special military appreciation discount, follow these simple steps:
The BMW Military & First Responder Incentive is a special offer tailored for service members stationed in the United States and overseas and eligible first responders. Eligible customers include Active Duty, Veterans, Retirees, Reservists, their immediate family members, and First Responders, including Emergency Medical Technicians, Firefighters, Law Enforcement Officers, Federal Law Enforcement Officers and Agents, and 911 Dispatchers.